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Consumer Behavior：Buying, Having, and Being (GE)11版
商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010676015
你(妳)可以擁有幸福、快樂、健康、富足的人生，因為你(妳)絕對值得擁有這一切美好的事物！
商品訊息描述: 【Line】
1.A totally reorganized Table of Contents that now presents a comprehensive overview of the field in 12 chapters. The new structure organizes material into three sections of four chapters each, so that instructors can easily cover one chapter per week in a typical semester.
2.Six new end-of-chapter cases and six updated end-of-chapter cases.
3.A strong focus on social media platforms and how they change consumer behavior.
4.A new chapter on Consumer and Social Well-Being that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability, and addiction.Significant coverage of major emerging topics including Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.
商品訊息簡述:
商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010676015
你(妳)可以擁有幸福、快樂、健康、富足的人生，因為你(妳)絕對值得擁有這一切美好的事物！
商品訊息描述: 【Line】
1.A totally reorganized Table of Contents that now presents a comprehensive overview of the field in 12 chapters. The new structure organizes material into three sections of four chapters each, so that instructors can easily cover one chapter per week in a typical semester.
2.Six new end-of-chapter cases and six updated end-of-chapter cases.
3.A strong focus on social media platforms and how they change consumer behavior.
4.A new chapter on Consumer and Social Well-Being that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability, and addiction.Significant coverage of major emerging topics including Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.
商品訊息簡述:
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